by Kirsty Wilby | 20th December, 2011
If you’ve been following our happenings via our social networking sites, you’ll have seen our musical PR countdown to Christmas.
In case you missed any of the daily posts, here’s the twelve days of public relations in full:
On the twelfth day of Christmas the PR job for me…
Twelve LinkedIn requests
Eleven award entries
Ten feature ops
Nine networking events
Eight newspaper cuttings
Seven important emails
Six telephone calls
FIVE CUPS OF TEA
Four client meetings
Three photo shoots
Two press releases
And a media enquiry
Merry Christmas and a Happy New Year from the hopwood team
by Duncan Hopwood | 8th December, 2011
Checking in at #measurepr this week, and it occurs to me that one of our New Year’s Resolutions here at hopwood PR must be to get our heads round the tricky business of measurement.
There are some massive challenges here:
1. All our clients are different so there’s no obvious one-size-fits-all way to measure results – have a look at our case studies and you’ll see we’re results oriented but that our projects have hugely varied outcomes
2. Clients’ priorities (and their people) change over time (but they might not tell you) so it’s easy to find yourself measuring the wrong thing
3. Assuming clients’ media profile matters to them, how do you evaluate that profile in a rapidly-evolving new media world?
More
