Resisting the euro with Midlands regional PR
In the run up to the anticipated UK referendum on the euro, we achieved acres of coverage across the Midlands for the no campaign, working with many of Britains' best known bosses, economists and high profile politicians from all three main parties.
- Top performing regional PR agency in cuttings achived
- Major coverage in regional news print, tv and radio
- Highest opposition to euro in the country among Midlands businesses
- And Britain didn't join the euro
“Duncan Hopwood and his team consistently provided a first class service without any visible sign of panic or distress, however tight the deadline.”
Rod Turner, West Midlands Chairman, Business for Sterling and the no campaign
We managed the campaign across the Midlands and outperformed all the agencies working on the campaign in other UK regions.
The campaign was spearheaded in the East Midlands by Next chief executive Simon Wolfson (now Lord Wolfson) and in the West Midlands by Rod Turner, chairman of Whale Tankers.
We managed numerous high profile events, including the launch of the no campaign itself which brought together Business for Sterling with Lord Owen’s New Europe, and advance screenings of national cinema ads featuring, among others, Bob Geldof.
The agency also handled recruitment to the midlands councils of the campaigns as well as fundraising, coordinating a group of almost 100 business leaders.
