Changing perceptions for an inner city school
We changed perceptions about a city school in a disadvantaged area, helping them to attract more students and get on better with their neighbours.
- 25 per cent increase in students and parents making our client’s school their first choice
- 11 million opportunities to see positive regional media coverage
- National education sector media coverage
- Improved stakeholder relations
- Winner Chartered Institute of Public Relations Award
We dispelled the misconception that the school was academically poor by promoting good results and publicising learning events. We challenged its undeserved reputation for misbehaviour and poor discipline by promoting the head’s focus on traditional values and publicising citizenship and anti-bullying events.
Our campaign used a mix of conventional media and direct channels, including newsletters, to get positive messages through to existing and potential students and parents, primary scholls and the local community.
The campaign generated outstanding results and won the Chartered Institute of Public Relations Silver Award for Best Low Budget PR Campaign in the Midlands.
