Marketing eco homes with astonishing success
PR for the launch and marketing for the amazing eco housing development Green Street in The Meadows has been spectactuarly successful, generating massive coverage and delivering scores of would-be buyers to specialist developer Blueprint.
- 50-plus press cuttings
- Four cover stories and multi-page spreads in Nottingham property sections
- 90% of attendees at opening weekend delivered by PR
- Entire development sold off plan
Despite being based in a part of the city with a reputation for gun crime and drugs, and coming on sale in the depths of the worst property slump in memory, the success of properties has astonished observers and silencing critics by selling entirely off plan.
We generated massive PR coverage across the board, promoting the homes and the associated low-start mortgages, creating stories for property journalists, environment writers, local history correspondents and business editors in Nottingham, regional lifestyle media and national property publications.
A staggering 90 per cent of the visitors at the opening weekend were delivered by newspaper and tv coverage generated by hopwood.
