Targeting sector media for clothing specialist
Highlights
- Full page in IoD's Director magazine
- National sector media coverage in target markets
- Consistently substantial print and online media coverage
Incorporatewear looked at other PR agencies but the fit with hopwood felt right, and the agency-client relationship built quickly.
The involvement of Jeff Banks, the former presenter of tv's The Clothes Show, was a natural PR opportunity, and the agency has worked with him on PR projects, notably generating national coverage in Director, the magazine of the Institute of Directors.
But the agency has consistently generated news and feature coverage in the corporate clothing sector media that doesn't rely on celebrity endorsement.
That includes placing major articles in key sector media in Incoporatewear's target markets, including the airline and rail sector media where the client's customers include Virgin Atlantic Airways and London Midland.
