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Case Studies

Building business for web developer

For a growing web developer, our affordable public relations package, micro, provided an easy way to evaluate the benefits of media coverage.

Building business for the web

  • Reignited important business relationships
  • Attracted a valuable new employee, saving on recruitment costs
  • Generated compelling e newsletter content
“Hopwood helped us get our PR ducks in a row with lots of helpful advice and oversight of our communications”
Ben Ravilious, Director, Ultimateweb

For Leicester-based web developer Ultimateweb, like all growing businesses, it's crucial to get value-for-money from any marketing communications so they were a natural client for hopwood PR's affordable public relations package micro.

We put together a suite of PR services for Ultimateweb, including creating a media database and generating two press releases (one on their latest new account win, another on their e commerce service). We reviewed their marketing plans, showing how PR integrates into a marketing communications package, and our copy writing skills were employed for their e newsletter.