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hopwood hired to promote youth projects

hopwood have been hired by the National Youth Agency (NYA) to promote projects aimed at improving the lives of young people.

We were selected from a shortlist of consultancies and will work with the NYA on national projects in areas such as financial education and citizenship. Here at hopwood, we will deal with the media, produce publications, set up social media campaigns and recruit young people to projects. More

Clients get coverage during summer spell

 We took full advantage of the silly season and generated dozens of pieces of coverage for clients across finance, B2B and not for profit sectors around August.

Incorporatewear, the premier corporate clothing company co-founded by celeb designer Jeff Banks and others, featured in national print media 11 times.

We successfully managed media around an affordable housing plan for East Midlands Housing Group, for whom we’ve also just finished penning annual reports and autumn magazines.

Other clients have achieved coverage in regional media in the East Midlands and in high-powered national insurance and property publications.

Our digital media activity continues to grow with clients extending their reach into social media and online news outlets.

Clients get coverage

Virgin Atlantic’s eye-catching red uniforms were a major feature in a four-page spread for client Incorporatewear in Airline World – one of the highlights of a quality collection of national media hits for our clients in July.
 
Meanwhile, on the regional front, insurance broker Brett & Randall appeared no fewer than seven times in the month in its favourite publication, The Leicester Mercury.
 

Leicester’s Guildhall plays host to mock trial

Last week the first court case to be heard in Leicester’s historic Guildhall for a century took place, and I was a member of the jury.

A company was charged under the Corporate Manslaughter & Homicide Act after a warehouse assistant was hit by a delivery vehicle while trying to cross an access road behind his employer’s food store.

The company was accused of being responsible because pedestrians should not have been allowed in this area.

Fortunately, the victim and the company were fictitious and the trial was a fake. No imaginary people were hurt during the making of this court case. More

National coverage for our clients

We generated 50 pieces of print and online media for clients during May and June, including 18 national hits.

 
Highlights included:
Arranging for celebrity designer Jeff Banks, a co-founder of Incorporatewear, to feature in The Sunday Telegraph’s Fame and Fortune column. News about the corporate clothing company hit 19 other national and regional media.

Expanding Leicester insurance broker Brett and Randall made seven appearances in key regional media, including a main article in Business Issues.

Standout coverage for PR clients

 

hopwood pr clients featured prominently in more than 90 print and online publications in the first two months of the year. A dozen pieces of national coverage, plus articles in regional newspapers and business magazines, gave our clients more than five million opportunities to be seen. More

The future’s bright, and it feels good

Joining Science City regulars at the spectacular No. 1 Nottingham Science Park, it was exciting to see futurologist Richard Watson stray off the subject of climate change and make some eye-catching predictions about how the media will look in decades to come. More

Celebrating our role in city regeneration


By Karen Bateman

It’s celebration time at hopwood as Leicester Regeneration Company wins a prestigious national award for its work on the urban renaissance of Leicester.

More

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