Checking in at #measurepr this week, and it occurs to me that one of our New Year’s Resolutions here at hopwood PR must be to get our heads round the tricky business of measurement.

There are some massive challenges here:

1. All our clients are different so there’s no obvious one-size-fits-all way to measure results – have a look at our case studies and you’ll see we’re results oriented but that our projects have hugely varied outcomes

2. Clients’ priorities (and their people) change over time (but they might not tell you) so it’s easy to find yourself measuring the wrong thing

3. Assuming clients’ media profile matters to them, how do you evaluate that profile in a rapidly-evolving new media world?

More

 We took full advantage of the silly season and generated dozens of pieces of coverage for clients across finance, B2B and not for profit sectors around August.

Incorporatewear, the premier corporate clothing company co-founded by celeb designer Jeff Banks and others, featured in national print media 11 times.

We successfully managed media around an affordable housing plan for East Midlands Housing Group, for whom we’ve also just finished penning annual reports and autumn magazines.

Other clients have achieved coverage in regional media in the East Midlands and in high-powered national insurance and property publications.

Our digital media activity continues to grow with clients extending their reach into social media and online news outlets.

By Karen Bateman

It’s celebration time at hopwood as Leicester Regeneration Company wins a prestigious national award for its work on the urban renaissance of Leicester.

More