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	<title>Hopwood Public Relations</title>
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		<title>How to boss a journalist</title>
		<description><![CDATA[We’re all familiar with that vid of Rebekah Wade peering over the shoulder of Andy Coulson at what I imagine is a lurid tale being cooked up for the News Of The World. But there is another – perhaps even more telling &#8211; VT running behind the phone hacking chronicles. In it, a bossy New [...]]]></description>
		<link>http://www.hopwood.co.uk/2012/02/how-to-boss-a-journalist/</link>
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		<title>Twelve Days of Christmas…the PR Way</title>
		<description><![CDATA[If you’ve been following our happenings via our social networking sites, you’ll have seen our musical PR countdown to Christmas. In case you missed any of the daily posts, here’s the twelve days of public relations in full: On the twelfth day of Christmas the PR job for me… Twelve LinkedIn requests Eleven award entries [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/12/twelve-days-of-christmas%e2%80%a6the-pr-way/</link>
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		<title>Measuring PR &#8211; Don&#8217;t hit me with your yardstick</title>
		<description><![CDATA[Checking in at #measurepr this week, and it occurs to me that one of our New Year&#8217;s Resolutions here at hopwood PR must be to get our heads round the tricky business of measurement. There are some massive challenges here: 1. All our clients are different so there&#8217;s no obvious one-size-fits-all way to measure results [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/12/measuring-pr-dont-hit-me-with-your-yardstick/</link>
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		<title>Farewell Summer Interns…</title>
		<description><![CDATA[As winter draws in, we have to say a fond farewell to all our wonderful PR interns who have kept us bright from June to October. Armed with tons of public relations experience from hopwood, this is what they have been getting up to since. Daraca Lehane has returned to Leicester University to do the [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/11/farewell-summer-interns%e2%80%a6/</link>
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		<title>Harriet at Hopwood</title>
		<description><![CDATA[Having just completed my Masters in English at Exeter, I returned home to the Midlands wondering which direction my career was heading in. I knew I needed practical experience and wanted to gain an insight into the PR industry. So to be intern at hopwood was an ideal opportunity. After all, I wasn’t quite sure [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/10/harriet-at-hopwood/</link>
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		<title>On with the show</title>
		<description><![CDATA[The hopwood team will be out in force at the East Midlands Property &#38; Business Investment show this November. We’ll be showcasing our experience of PR and marketing in the regeneration and property sector, with case studies of work with clients including architects, developers, inward investment managers and regeneration agencies. We’re also launching a brand [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/10/on-with-the-show/</link>
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		<title>Clients get coverage during summer spell</title>
		<description><![CDATA[ We took full advantage of the silly season and generated dozens of pieces of coverage for clients across finance, B2B and not for profit sectors around August. Incorporatewear, the premier corporate clothing company co-founded by celeb designer Jeff Banks and others, featured in national print media 11 times. We successfully managed media around an affordable [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/09/clients-get-coverage-during-summer-spell/</link>
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		<title>hopwood changes student&#8217;s perception of PR &#8211; for the better!</title>
		<description><![CDATA[Daraca Lehane, a student from Leicester University joined us at hopwood public relations for four months&#8217; work experience during the summer. Here is her story: I decided to take up an opportunity to intern with Hopwood during the summer break after I finished my 2nd year of university. I intended find out more about how the [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/09/hopwood-changes-students-perception-of-pr-for-the-better/</link>
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		<title>T20 Victory for LCCC</title>
		<description><![CDATA[It’s not everyday you get to lift a winning sports trophy alongside one of the nation’s greatest, and yet here I am celebrating the t20 win with Paul ‘Nico’ Nixon at my side. Leicestershire triumphed in the Friends Life Twenty20 Final after beating Somerset when Josh Cobb took four wickets and was named man of [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/09/t20-victory-for-lccc/</link>
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		<title>Clients get coverage</title>
		<description><![CDATA[Virgin Atlantic&#8217;s eye-catching red uniforms were a major feature in a four-page spread for client Incorporatewear in Airline World &#8211; one of the highlights of a quality collection of national media hits for our clients in July.   Meanwhile, on the regional front, insurance broker Brett &#38; Randall appeared no fewer than seven times in [...]]]></description>
		<link>http://www.hopwood.co.uk/2011/08/clients-get-coverage/</link>
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