The agency took on the challenge as part of plans to grow the advertising and PR business and develop its people intellectually and creatively.

Client support executive Sarah Davies said, “Many of the necessary requirements for recognition were already in place but working through Investors in People has helped to focus the team and bring increased enthusiasm and inspiration to clients' work.”

Ruth Regan, lead assessor, said hopwood had clear priorities relating to satisfying clients and demonstrated “continuing commitment and involvement in the achievement of business targets”.