‘Present tense, future conditional, past perfect’ Much of what we do in PR is about creating compelling information, the kind that makes you feel something or want to do something. In our work in the property sector, we employ strategies to build reputations and to persuade stakeholders of the merits of our clients’ developments. That […]
The fabulously-named and charming CEO of luxury developer Northacre, Nicolo Barattieri di San Pietro, reveals the magic formula that has turned less desirable locations in London to places that rival some of their most ought after neighbours. Speaking at the London Chamber property and construction breakfast, he tells us how – unusually for a developer – […]
Along the bustling seafront where the Mediterranean glistens under the early morning sun, joggers dodge cyclists and dog walkers on the prom while weekday traffic trundles into town. Turn the corner at the old hotel with its grandiose domes and arches, walk past the little park above the underground car garage and along the pavement […]
MIPIM is the largest and most important European property event, hosted in Cannes each year (14–17 March 2017). For most delegates and their businesses, it’s a significant investment of time and money. And with so much to do and see, it’s vital that you have your visit planned out before you step on the plane. […]
Happy International Women’s Day from our team at Hopwood where we are embracing the power and progress of women in the construction industry. In this guest feature, SCS Group’s regional manager Faye Young encourages women to seize opportunities in construction. Take a look at this great read. Construction’s women unite to promote careers in industry It’s […]
We are pleased to announce that international multidisciplinary engineering consultancy Meinhardt UK has appointed us to further build its growing reputation in London and the regions. We will run a multi-channel programme based on Meinhardt’s portfolio of high profile projects and areas of specialist expertise. Managing director, Duncan Hopwood, said: “Meinhardt’s knowledge and experience has […]
Never Are We Worried by London property public relations consultant Duncan Hopwood features expert forecasts from industry leaders collected at events around the capital in the months after the Brexit vote. Highlights The outlook for London’s property sector in 2017 PR’s critical role in regeneration How build-to-rent can drive MMC Will we still need offices in […]
It’s Valentine’s Day so we wondered about love lessons for a successful agency-client relationship. Get your chocolates and roses ready. It’s the thought that counts Show you are thinking about your other half. Be genuinely interested in each other and take the trouble to meet their needs. Date night Plan quality time together, and stick […]
In my role as head of Hopwood, PR consultants to the property sector, I hear how 2017 could be the year a new kind of landlord comes to town. Emerging from the depths of the Tube into Oxford Street at dawn, I head to CBRE where local authorities are about to get a bit of […]
A client asked me the question “do you have any research / feedback on what makes a website successful?” so here are a few pointers. We have produced numerous websites, online shops and web apps working with our in house design team, specialists and web developer partners. For a proposal and quotation to overhaul your website that will […]
Client Patrick Hayes, Director at multidisciplinary engineering consultancy Meinhardt UK, was part of a panel discussion at Estates Gazette’s Development Summit in Birmingham. Since we secured the opportunity for Patrick to speak at Development Summit, Meinhardt UK have been pursuing some exciting business development opportunities that arose from contacts made during the session. Patrick’s thoughts […]
Our client maber, the top 100 UK architecture practice, featured in The Sunday Times, commenting on leveraging the workplace industry. Dan Pilling, Head of Workplace at Maber and Deputy Chair of BIFM (British Institute of Facilities Management) Workplace Special Interest Group, shared his thoughts on how to create an office that enables productivity. According to […]
With a successful track record in the West Midlands, our client maber architect has opened its Birmingham office with a view to further supporting the Midlands Engine for Growth. Based on Colmore Row, the new office will be headed up by Managing Director Mark Hobson and Associate David Brooks. Named ‘West Midlands Architectural Practice of the […]
It’s commonly said that things move fast in the world of business but not, in my experience, when compared with daily newspaper journalism. And the breakneck speed that is required to process news accelerates in the world of 24 hour broadcast news, something that is true for sports news too. I’m with an audience of PR […]
Selling the vision of major projects: Do it well or be demonised. At the relaunch of the property and construction group within PRCA (the Public Relations and Communications Association), we’re hearing from the horse’s mouth about what went right with the public consultation and engagement on HS1 and what went oh so badly wrong on […]
We asked our clients about what they get up to in their lives outside of work. Today we catch up with Katherine Tokarski an Architect at top 100 practice maber. What do you enjoy doing outside of work? Outside of work I spend a lot of my spare time roller skating. I’ve skated for about eight years, […]
London has a bright future with its formidable business community, culture, sport and nightlife. Angus Dodd, chief executive of Quintain, delivers an upbeat forecast for the capital in post Brexit Britain. He heads up the organisation that is delivering regeneration on a grand scale at Wembley Park with 1,000 homes built and 4,850 to come […]
Lashings of reasonable behaviour To the offices of international lawyers Crowe Clark Whitehill to hear the results of their survey The Future of London Property which features a low key address from Melanie Leech, chief executive of the British Property Federation. She tells us her organisation’s approach to government is to work with them. Unlike […]
We don’t have problems, only challenges It was billed as a showcase of London’s largest housing and regeneration projects but from the outset the mid morning forum at the London Build Show turned into a litany of the problems and challenges facing the sector. What could be done to improve the capital’s chronic housing stock […]
Prospects for London’s housing and property sector in an uncertain world. “Breakfast” at London Build 2016 in Olympia, and Alexander Jan, Director of City Economics at Arup, is sharing his predictions with an audience fuelled on coffee and nothing else. The previous Mayor of London planned growth on corridors in the east of the capital, […]
Surveys and warnings: Lessons in grabbing the attention of businesses and consumers from Construction Week, London Chamber’s property group and our PR case study vaults Eye watering statistics in a page of graphics with the orange branding of The Build Show provided an entertaining page in the promotional mag for Construction Week. And because the […]
Can having a way with words give property organisations the power to make big things happen, and what does physics have to do with public relations? Scientists knew about black holes before they were called black holes but it wasn’t until the term was coined that the phenomenon captured the public imagination. A man known for his […]
In public relations, we talk a lot about brand building and reputation management (being PR people we talk a lot about a lot of things), but effective communications can also increase – or decrease – confidence. I am in London for the launch of the Capital 500 quarterly survey of businesses. The mood among those […]
We asked clients about what they get up to in their lives outside of work. Today we catch up with Lucy Stevens, Marketing Officer at the Attenborough Arts Centre. What do you enjoy doing outside of work? I’m an artist, so I have a practice which examines the acoustic ecology of the natural environment. In particular […]
How has the emergence of social media changed the PR industry? MD: The big difference is that it has made us much more interested in real engagement and conversations with our target audiences, rather than simply putting out messages to them in a largely one-way fashion. Before social media, if you wanted to reach people […]
We asked clients about what they get up to in their lives outside of work. Today we catch up with Lee Smith, architect and associate with Maber Architects. What do you enjoy doing outside of work? I love getting out into the great outdoors as much as possible to go walking or climbing in the […]
If you own a small business, there are many advantages to hiring an external team to handle your PR and marketing. Even if your expenses are sparse, PR is an essential tool that will help your brand to gain momentum and customer loyalty. This in turn will generate more business for you. Here are just […]
Even if you have an in-house comms team, there may come a time when extra help is needed to promote a specific project or cover capacity shortfalls. Here are just a few reasons why working with an external PR agency. Flexibility An external PR team can deliver as much as you want for as long […]
Winter is coming. This is true in Game of Thrones and climatically accurate for Britain whenever you look at a long-range forecast that’s looking far enough ahead. But now in August 2016, the property and construction sector has its sights set on autumn. Why? In post-Brexit-vote Britain, there’s a sense of limbo while the government […]
After developing a compelling story idea, good writing often makes the difference between an article that makes the media and one that disappears. Here are some tips from our internal writing workshop. Start with the end in mind You have to have a clear goal for each piece that you write. What effect do you […]
When a star footballer admitted what many people think, namely that Premiership salaries are obscene, it set us thinking. Our construction training client DTL had told us how a chronic skills shortage was leading to spiraling wage inflation in the utilities. We wondered if the problem wasn’t tackled, would construction workers one day earn footballer […]
With the steel industry in crisis, we asked clients maber architects what uses there might be for redundant industrial buildings in future. The result was this thought-provoking piece by Ian Harris, a director of the practice, who is based in maber’s Leicester office. It featured in the Leicester Mercury.
We had a fantastic time last Friday at the opening event of client Attenborough Arts Centre’s summer exhibition, ‘Plant Culture: Selected from the Arts Council Collection’. We celebrated a fabulously floral afternoon and evening in the company of featured artists John Newling and Annie Descôteaux, as well as special guest Nick Hamilton of Barnsdale Gardens […]
Leicester had a second public relations windfall when the city’s football team rose from the dead to win the Premiership in what has been described as the greatest ever story in team sport. News reels around the world rolled it. That rags to riches story followed the discovery of the remains of King Richard III […]
We see LinkedIn as a natural extension of the face-to-face networking that property professionals do so well. But most people are barely scratching the surface of what it has to offer. To help you make the most of this powerful business-to-business channel, here are a few ideas. Connect to your company – Ensure that you […]
Make sure not to miss out on any of London’s top property events with our shortlist of the best and brightest. MIPIM UK 19th – 21st October, Olympia in London. MIPIM UK focuses on gathering professionals who are looking to close deals in the UK. An intense three day event comprising of conferences, exhibitions and […]
MIPIM UK – a spin-off from MIPIM, the largest property event in Europe, which descends on Cannes in the south of France every March – was held for the first time in 2014. Ahead of this year’s event on 19th-21st October at London Olympia, here’s our quick guide to getting the most of your time […]
From multicultural Leicester to cosmopolitan London this morning where the latest Capital 500 survey of business confidence was unveiled. The mood is angry. In the wake of England’s humiliating exit from the Euro 2016 football championships, the economic goalposts have been moved, and no-one knows where. What we do know, as Vicky Pryce from the […]
We are pleased to announce that our Managing Director, Duncan Hopwood, was recently featured in Modus. Modus is the RICS magazine, presenting the latest news, expert advice and in-depth features spanning the breadth of the surveying profession around the world. In a piece about the importance of business writing, Duncan gives quality advice on how […]
Why do some property and regeneration projects succeed while others fail? According to analysts Gartner, the main reason for a failed architecture project is lack of communication. Projects sank as stakeholders misinterpreted the designers’ ideas, and the vision was not successfully communicated to the potential buyers. For those projects that do get off the ground, […]
Boxing legend Muhammad Ali was more than just a sporting great. A passionate civil-rights and anti-war activist, he was authentic, charming, and outspoken, a near-perfect celebrity from a media standpoint. The former world heavyweight champ possessed communication skills that are essential in the PR industry. That allowed him to build a fan base from scratch […]
Like nature, the media abhors a vacuum. The Guardian’s Nils Pratley sympathises with Sir Philip Green’s grumblings about the unrestrained conduct of MPs grilling him over the collapse of BHS, but he also feels Sir Philip could have waged a smarter PR campaign in the wake of the department store’s downfall. Pratley says the […]
We are delighted to announce that we have won a PR communications contract with Attenborough Arts Centre (AAC) for its upcoming exhibition ‘Plant Culture’. For the last 18 years the AAC has been the cultural centre of Leicester, hosting creative courses and workshops, contemporary art exhibitions, performance and live art, theatre and comedy, live music […]
Our client maber architects have featured on Building 4 Education, a website and e-newsletter reporting on all aspects of design, construction, refurbishment and facilities maintenance in the education sector. Maber’s Steve Basran shared his insight into modular school designs, explaining how to build attractive and practical school buildings on a budget. There are two models […]
Sasha talks about her four month internship working alongside the Hopwood PR team. During my English Literature and Media Communications Degree, I opted to specialise my modules in PR and communication. As a student, the impending world of work is incredibly daunting – we are being constantly bombarded by people telling us we need experience and […]
Intern Faridah blogs about the roles of PR & marketing in contemporary media. Flicking through the pages of the latest PR Week magazine, it is clear there is one topic on everybody’s mind: how the identity of PR is changing. As businesses morph communications together, is there still a distinction between public relations and marketing? There […]
We already know from polls that the majority of the PR industry favours staying in the EU but what do businesses at the epicenter of the UK economy think? Six weeks ahead of the EU referendum on June 23, I went to a London Chamber debate chaired by Russell Lynch, the affable deputy city editor […]
Intern Sasha Majara talks about the important issue of women taking lead roles in the PR industry. Although women in the UK have come a long way towards equality in the work place, we still aren’t quite there yet. It’s a sad fact to have to acknowledge in 2016, but even in Western countries women are still […]
Leicester City’s miraculous victory startled everyone, and manager Claudio Ranieri won everyone’s hearts, even the media’s. But how? From a public relations perspective, we’ve been looking at how the Italian maestro picked up a broken record and created an operatic masterpiece. PS As the longest-established PR consultancy in Leicester, we want to say thank you. […]
Sadiq Khan, the new Mayor of London, will have to make big decisions on housing and commercial developments. The shortage of anything approaching affordable housing in London will be a pressing issue. It stretches the patience of London voters, and threatens the capital’s competitiveness. There is no shortage of angry voices. The business-led Fifty Thousand […]
With the whole of Leicester in celebration after its unlikely Premier League success story, we have been looking closely at what makes Claudio Ranieri so different from the Leicester City managers of the past. One thing is blatantly clear; he’s a real people person. He knows exactly how to win the favour of both his […]
Our client Incorporatewear, leading UK corporate clothing supplier, featured in leading business magazine Finance Monthly this week, commenting on the upcoming EU Referendum and the possibilities of a Brexit. Incorporatewear’s General Manager Steve Ciuffini stated that the UK should remain in the EU, due to the advantages being part of a global trading bloc brings, […]
We are happy to announce that our client maber architects, a top 100 UK practice with a nationwide client base, has been named Creative Business of the year at the 2016 Leicester Mercury Awards. maber has been doing a lot of growing this year and now has offices in London, Nottingham and Derby, as well […]
Business in the capital is picking up and we have been spending more and more time there as the year goes on. We have learned many things from opening a London office, most prevalent being the many benefits of a co-working office space. Our office in Finsbury Square is a part of an open-plan community […]
The London Olympics bid was won on a message of regeneration and legacy. Four years on, the area around the Olympic Stadium in Stratford has already seen tremendous change – both in terms of physical development and in the direction of travel steered by the development corporation. The park now presents numerous new opportunities for […]
I was up early for the launch of the latest survey of business confidence in London. The stats were good with improvements across the board on sales, employment and investment. Unsurprisingly, London businesses are more confident than those elsewhere in the country, but interestingly, Central London businesses are more confident than those in Greater London. […]
“What on earth could I give my lovely friend for what we both knew would be her last birthday?” Helen Dyson asked herself this question as she deliberated over a suitable gift for her life-long friend Helen Millar, who had Motor Neuron Disease. The answer was a sweet pea, launched at the Chelsea Flower Show […]
We don’t need to tell you that social media are powerful PR and marketing channels so it’s important to keep up to speed. One of the channels overlooked by many brands and B2B businesses is Instagram. If you’re considering setting up a corporate Instagram account, here are our tips to make the most of this […]
The spectre of Brexit raises the question of what effect Britain leaving the EU would have on the UK property sector. It is also an opportunity for those who have an opinion and the courage of their convictions to develop their position as industry leaders.
As a PR professional, time management is very important in making sure that you have all essential tasks completed when they needs to be. Learning what to prioritise, and how, is crucial to working well in the industry. Here are some top tips for how to manage your time.
Use blogs to exchange ideas with other professionals. Use them to show off your expertise to potential customers. Use them to attract the best recruits. Use them to raise your visibility on search engines. Use them to drive visitors to your website. There are many uses for blogs. Here are some pointers from our team […]
Alexandra Shah, Hopwood PR’s new Account Manager, has nearly a decade of public relations experience under her belt, working with key players in the property sector, most recently as head of PR for BNP Paribas Real Estate and FTI Consulting.
“Pray that there’s intelligent life somewhere up in space…” – Monty Python’s Meaning of Life Five years after the moon landing, astronomer Frank Drake sent a radio message from the Arecibo Observatory in Puerto Rico far out into space. It was a brilliant attempt to tell ET there was someone down here, and we wanted […]
With seniority comes responsibility. If a senior executive behaves irresponsibly in his or her private life, employees, shareholders and colleagues can legitimately question that person’s fitness for the job.
The blogging world is difficult to navigate. But that shouldn’t put organisations off because a custom-built business-to-business blog is a powerful element in your digital marketing mix.
Have you ever looked at film reviews and wondered: “How can some people love this so much while others loathe it?”
In this fast-paced world where time is money, people want to know the facts and don’t want to plough through lots of text to get them. And so the infographic was born.
When we think ‘regeneration’, we think ‘transformation’.
Managing image is tricky. People view organisations from their own points of view, and organisations who want to be seen a certain way frequently fail to ‘walk the talk’. Look at the passionate public resentment towards banks, and how incapable of meaningful change those organisations appear to be.
Trade shows can be tiring, but there are ways to ensure that you are doing the best you can with the time you’ve got.