micro - the flexible PR service for growing firms
Flexible, affordable and professional PR support for young businesses and small organisations. An exciting new service from hopwood, one of the UK’s brightest public relations consultancies.
PR Package 1: Taster - £390
Sceptical about PR? Here’s a one-off PR taster package that is an effective, great value way of showing how PR can work for you.
- PR consultation to discuss the PR aims and objectives for your business
- Write and distribute one press release to a bespoke media list
- Media liaison and sell-in
- Track coverage and evaluate success
PR Package 2: Three-month consultancy trial - £1495
If you’re not yet ready to commit to an ongoing PR programme, try our three-month PR Trial Package?
PR consultation to discuss the PR aims and objectives for your business and agree tactics and evaluation methods
Creation of PR plan
Media training for key person(nel) in business
Bespoke media list creation
Create and distribute three press releases
Media liaison and sell-in
Secure comment, feature, expert interview or opinion piece in relevant media (in addition to news coverage generated by press releases)
Track coverage and evaluate success
Monthly meeting to assess progress and identify forthcoming opportunities
Recommendations for continuing the programme
PR Package 3: Set up your own in house PR - £1295
For when you want to set up to run PR in house yourself or using your own staff:
PR consultation to discuss the PR aims and objectives for your business
Identification of key audiences and creation of bespoke media list
Creation of bespoke PR plan
PR and media training for you or your people so you can implement the plan
Pick and Mix - Minimum fee of £600 for first project.
PR consultation - Discuss the PR aims and objectives for your business and advise on future activity
Creation of PR plan
Bespoke media list creation
Writing and distribution of press release
Creation of e-newsletter
Creation of hardcopy newsletters and direct mailings
Introduction to social media
PR training
Media cuttings and analysis
Provision of press office function to field media enquiries
Generation of proactive opportunities for features, comment or opinion in key media
Terms and Conditions
Deposit payment may be required in advance for new clients. Subject to our standard terms and conditions.
