Here are some of our many success stories. Public relations and integrated marketing communications. From media relations to digital media.
Melton Mowbray is world famous for its Stilton cheese and pork pies, and food remains a linchpin of the local economy from agriculture to cat cuisine. Known as the Rural Capital of Food, it is one of the first Food Enterprise Zones in the country. But that is not the whole story. Melton Borough Council […]
hopwood was the PR and marketing communications consultancy service provider for Leicester Regeneration Company – developing strategies, building partnerships and delivering the programme (since LRC had no in-house marketing staff). Working with LRC for five years hopwood consistently increased media coverage and built LRC’s reputation regionally, nationally and internationally with chief executive John Nicholls frequently […]
A complex brief from our client allowed us to demonstrate our PR skills in consumer marketing, community relations and stakeholder engagement. There were three objectives. In line with the client’s aim to deliver social regeneration, win support in the neighbourhood Attract affluent professionals to live in an eco housing development in an area with a reputation […]
We were hired by Woodside Animal Centre (the Leicestershire RSPCA) to promote the public strand of their biggest ever capital appeal, Care4Paws, an ambitious project to raise £1million to build their very own on-site veterinary suite. With the intake of cruelty cases on the increase, this facility is crucial to the rehoming centre, allowing it […]
Independent suppliers of school uniform faced the threat of ludicrously-cheap competition from supermarkets and negative media coverage about the high cost of uniform. We were hired by the Schoolwear Association to change all this. We used survey research findings to make the case for quality, school specific uniform, both in proactive work with the media […]
Business Link Leicestershire was previously run by a Leicestershire and Lincolnshire consortium. When this arrangement ended, the organisation entered a period of uncertainty, compounded by the resignation of the Chief Executive. 32 million readership opportunities 50% increase in new business enquiries “Working for Business Link across the East Midlands, hopwood public relations has generated massive […]
National charity Self Unlimited relied on hopwood for PR consultancy advice and services as it moved through a controversial reorganisation to face the challenges of social care against a backdrop of changing policies and dwindling Government funding. “A great team to work with” Nick Townsend, Chair of Trustees, Self Unlimited Our role also included supporting […]