Latest Hopwood News: Alice’s PR experience 16th April, 2012 See all news
by Duncan Hopwood | 2nd May, 2011
There’s a debate (unhealthy, I think) in the PR industry about whether or not it’s appropriate to measure the amount of media coverage we generate in terms of what it would cost to buy the same amount of space or air time as advertising.
It’s a hot topic on twitter under the hashtag #measurepr. Here’s what we think about measuring PR.
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