Latest Hopwood News: Alice’s PR experience 16th April, 2012 See all news
by Duncan Hopwood | 26th May, 1998
PR is a powerful staff motivator. Build up what Vicky Franklin calls “a pyramid of communication lines within the client company” and successful media campaigns have a morale-boosting effect on the entire staff. This could be something as simple as posting cuttings on a bulletin board. More
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