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web services: beyond content
public relations
ipa hopwood has phased up its portfolio of web services to provide a more complete package to clients.

Strategy and Content
The agency undertakes PR and advertising planning to ensure clients’ web sites are pitched correctly for the audience, including intranet and extranet solutions. Editorial and advertising is produced by the agency’s PR and creative teams with static and dynamic graphic content from in-house and network designers.

Security and Stability
The agency handles web hosting through Europe’s largest Internet Service Provider providing a secure and accessible home for client’s web-based information.

Visibility
The agency has forged new alliances with a highly respected search engine registration expert to drive visitors to clients’ web sites.

Interactivity and Response
Hopwood is working with a team of technical specialists to provide advanced interfacing from web sites. This includes creating secure Internet shopping sites. It also means special services for recruitment agencies, allowing them to feed candidate registrations directly from online forms at their web site to the candidate database on their server.

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