When a star footballer admitted what many people think, namely that Premiership salaries are obscene, it set us thinking. Our construction training client DTL had told us how a chronic skills shortage was leading to spiraling wage inflation in the utilities. We wondered if the problem wasn’t tackled, would construction workers one day earn footballer salaries.

The idea captured the attention of the media. Our release earned coverage for DTL in influential national titles including Recruitment International, HR Director and FM World where it ranked in the top ten ‘most read’ league table.

In total, the story was used by 20 media outlets with a combined readership of more than 300,000 prime target audience members for our client.

The goal of the month award goes to the Derby Telegraph for its mock-up of England captain Wayne Rooney as a construction worker.

Of course, in football, you don’t always get what you pay for. There is still a warm glow in our Leicester office after the rags to riches story of Leicester City. Manchester United has spent more on players in the last two years than Leicester has in its entire 132-year history.


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