TV presenter and cycling journalist Rebecca Charlton was on twitter last week looking for top tips for surviving multi-stage rides, and while I was replying it started me thinking about managing complex PR projects.
Ever been in another country or even just a different city and found the news in the local paper unfathomable (and not just because it’s in a language you don’t speak)? It’s probably because you don’t know the backstory.
Newspaper journalism is a trade in decline, and it looks terminal. Figures from big publishers reveal a plummeting decline in the advertising revenues on which newspaper businesses traditionally depend.