People view organisations from their own points of view, and organisations who want to be seen a certain way frequently fail to ‘walk the talk’. Look at the passionate public resentment towards banks, and how incapable of meaningful change those organisations appear to be.
TV presenter and cycling journalist Rebecca Charlton was on twitter last week looking for top tips for surviving multi-stage rides, and while I was replying it started me thinking about managing complex PR projects.
Ever been in another country or even just a different city and found the news in the local paper unfathomable (and not just because it’s in a language you don’t speak)? It’s probably because you don’t know the backstory.
Newspaper journalism is a trade in decline, and it looks terminal. Figures from big publishers reveal a plummeting decline in the advertising revenues on which newspaper businesses traditionally depend.