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Melton Mowbray is world famous for its Stilton cheese and pork pies, and food remains a linchpin of the local economy from agriculture to cat cuisine. Known as the Rural Capital of Food, it is one of the first Food Enterprise Zones in the country. But that is not the whole story. Melton Borough Council […]
hopwood was the PR and marketing communications consultancy service provider for Leicester Regeneration Company – developing strategies, building partnerships and delivering the programme (since LRC had no in-house marketing staff). Working with LRC for five years hopwood consistently increased media coverage and built LRC’s reputation regionally, nationally and internationally with chief executive John Nicholls frequently […]
A complex brief from our client allowed us to demonstrate our PR skills in consumer marketing, community relations and stakeholder engagement. There were three objectives. In line with the client’s aim to deliver social regeneration, win support in the neighbourhood Attract affluent professionals to live in an eco housing development in an area with a reputation […]